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Traffic Is Not Enough: A Resource Roundup for Engagement Best Practices

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A Resource Roundup for Engagement Best Practices We all know the importance of generating traffic and getting a steady flow of visitors to your site. But turning on a faucet with no cup to catch the water is a complete waste. The following articles give some great tips and insights related to onsite form design, […]

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Get less bogus emails and more qualified leads in 5 easy steps

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If you deal with conversion optimization, you’ve encountered this problem. You spend valuable time and resources creating high-quality lead magnets to get website visitors to convert, so you can follow up and begin a lead nurturing cycle.  You launch the offer on your site via opt-in form, and get excited when your analytics show a rise in conversion […]

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Data-driven User Onboarding for Greater Product Success

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The following post is by Michael Peach, the Head of Product Marketing at Pendo, where he leads messaging, positioning, and launch activities for Pendo’s product success platform.  Prior to joining the Pendo marketing program, Michael was director at IBM where he led marketing and demand generation initiatives for their mobile, application integration and business process management portfolios.  Among […]

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How to become a CRO expert, coder, and data analyst (without really trying)

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As digital marketing evolves, keeping your skill set broad enough to hack it becomes increasingly more challenging and time consuming. This is where automated marketing comes in. Using tools to manage different marketing goals is key to keeping up. But tools are only as good as the strategy behind them. If you are tasked with […]

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Introducing 40Nuggets Live – real time insights into your traffic

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The key to successful targeting is understanding your visitors. This is true on and offline – you have to know your audience and what they want in order to sell it to them. Offline, this is often less of a challenge. When you are watching a customer move around your store and interacting with them face-to-face, […]

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Why ICON 2016 was THE place to be this year

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ICON Reflections: This year was my first year at Infusionsoft’s ICON Conference, but definitely not my last. The conference was filled with talented and curious small-medium business owners, energetic Infusionsoft employees, Certified Infusionsoft Partners, and yes, awesome swag.  I couldn’t help but think, where else is there such dedication to small business success and innovation […]

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How to use lead magnet content to build a conversion funnel

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Lifting your conversion rates is not all about grabbing up clicks and email addresses. The goal is to turn as much traffic as possible into leads – which really means building a relationship with each and every person who arrives at your site. One way to do this is through relevant content offers. Often called “lead magnets”, these […]

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Tag teaming with Nutshell – Our newest integration is live!

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We’re psyched to welcome Nutshell to our growing list of integrations. Nutshell is a really awesome, intuitive CRM that makes following up with sales leads a pleasure to manage. Nutshell helps you keep in touch with your customers so you can nurture them into advocates, and make sure they stick around.   When following up […]

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The cutest things on the web this Valentine’s Day

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We’ve had somewhat of an obsession in the office over the last few months with the work we are doing for one of our Agency Partner’s clients. World Animal Protection is a non-profit that works on the ground in more than 50 countries and strives to end the needless suffering of animals. Pretty awesome! World Animal Projection […]

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Meet Our Head of Customer Success – She’s Not What You Expect

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Chaya David is our Head of Customer Success and is devoted to seeing clients grow and thrive. Her eclectic personality – she is learning to play the ukulele and is obsessed with craft beer – and broad educational background – she hold degrees in criminal behavior, international studies and Japanese film noir – make Chaya approachable to clients from […]

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